Trade fairs and congresses are a powerful sales and marketing tool. These types of events are usually accompanied by high costs for the participating companies and organizing entities due to travel, accommodation, meals and stand construction expenses. A more cost-effective and sustainable alternative is virtual events. To participate in this type of event you only need a device with Internet access, which saves a lot of time and costs. In addition, more participants can be reached and the host and exhibitors generate more contacts. But it’s not just about reach: the live interaction gives participants a sense of a real event.